The Clazoire Quarterly · Wholesale Insights
Sourcing guides, certification explainers, and straight answers to the questions retailers actually ask — written by the team that samples, manufactures, and ships your orders.
Keystone is the easy half of the math: double your cost, take a 50% margin. The half that decides whether the margin survives is the cost basis you're doubling — and that is set by how many hands touch a piece before yours.
Our fine jewelry is solid 14K-18K gold, and gold trades on a spot market that reprices all day. In any gold-jewelry price, the metal is the one line that moves; the labor and the stones hold. Here's how karat and weight set a SKU's exposure, and how to buy around it.
Lab-grown and natural don't earn margin the same way — one runs on a wide percentage and a falling cost, the other on a fatter dollar and a steady one. The margin is set at the buy and protected at the tag, not discovered at the sale.